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Recently, Sun Liyun, Chairman of Ningbo Mideay Electric Co., Ltd., was invited to give an exclusive interview on the renowned CCTV financial program "Economic Half Hour." During the interview, Sun delved into the transformation trends in the small home appliance industry and shared Mideay Electric's successful experiences in innovation and market expansion, providing valuable insights for industry peers.
In the interview, Sun first analyzed the current challenges and opportunities facing the small home appliance industry. He pointed out that with the diversification of consumer demands and the rapid development of smart technology, traditional small appliances can no longer meet market needs. Sun stated, “The transformation of the small home appliance industry has become inevitable. Only through continuous innovation can we adapt to the new market environment and maintain the company’s competitiveness.”
He further emphasized that transformation is not just about changes in product forms but involves a comprehensive upgrade in production methods, marketing strategies, and corporate management. Trends such as digitalization, smart technology, and environmental protection are profoundly impacting the industry’s development direction, driving enterprises to undertake in-depth changes in technology research and market strategies.
As a company with years of experience in the small home appliance sector, Mideay Electric has successfully transitioned from a traditional appliance manufacturer to a provider of smart home appliances through a series of innovative measures. Sun detailed Mideay Electric’s transformation strategy, noting that the company began laying the groundwork for the smart appliance market years ago by increasing R&D investments, attracting high-end technical talent, and launching a range of smart and compact appliances.
“Our goal is to integrate technology into daily life and ensure that every Mideay Electric product brings convenience and comfort to consumers,” Sun explained. By incorporating IoT technology, Mideay Electric's smart home appliances have significantly enhanced performance and offer features such as remote control and automatic adjustments, which are particularly popular among younger consumers.
During the transformation process, Mideay Electric has not only focused on technological innovation but has also enhanced its market competitiveness through brand upgrades and market expansion. Sun emphasized, “In the current market environment, brand strength is the core competitiveness for long-term development.” He noted that Mideay Electric actively expanded both domestic and international markets during the transformation, continuously enhancing brand awareness and influence.
Mideay Electric has gradually increased its market share through participation in various international exhibitions, increased online marketing efforts, and collaborations with well-known retail channels both domestically and abroad. Additionally, the company has undergone a comprehensive brand image upgrade, creating a more technologically advanced and modern brand image that has been widely recognized by consumers.
At the end of the interview, Sun looked ahead to the future development trends of the small home appliance industry. He stated that with ongoing technological advancements and increasing consumer demands, the industry will encounter new development opportunities. Mideay Electric will continue to focus on innovation, increase R&D investment, improve product quality and service levels, and strive to become a leading global brand in the smart home appliance sector.
Sun also emphasized that while pursuing its own development, the company must actively fulfill its social responsibilities and promote sustainable industry development. Mideay Electric will continue to focus on green environmental protection and develop more energy-efficient and environmentally friendly products, contributing to the sustainable development of society.
This interview with Sun Liyun on "Economic Half Hour" not only showcased Mideay Electric’s successful experiences in the transformation of the small home appliance industry but also provided valuable reflections and insights for industry peers. Under his leadership, Mideay Electric is expected to maintain its innovative vitality in future development and make greater contributions to industry progress and improving consumer quality of life.
